Project Overview

The Cal Golden Bears and California Memorial Stadium approached us to create a logo celebrating their 100th anniversary. We wanted to create a logo that paid homage to the stadium’s rich history in partnership, as well as pointing to the bright future of the next hundred years of excellence to come. Packed with easter eggs, knods to Cal Football, and notable architectural elements of the stadium, we were able to create an iconic centennial logo for Cal Football and California Memorial Stadium.