2023-24 Duke Women’s Basketball
Clients
Duke Women’s Basketball
Service
Branding, Visual Identity, Social Media
Honors 🏆
2024 Hashtag Sports Awards, Best Art Direction (Shortlist)
Project Overview
We worked with the Duke Women’s Basketball program to build out their visual identity for the 2023-24 season. Our work included working with the team to create a cohesive brand and a social media graphics package.
Mood Board & Inspiration
We drew inspiration from outside the sports industry to create an unique set of graphics for the Blue Devils.
Architectural Details
We leaned into the iconic architectural details from Duke’s campus and included then as foundational design elements in our graphics package.
Graphics and Templates
We built out three sets of graphics based on Duke’s jersey colors - blue, white, and black. By integrating uniform color gradients and textures, 3D elements, and architecture details, we were able to create a holistic graphics package with a unified look for the Blue Devils Women’s Basketball Team.
